We aim to be the only cooperative High Street bank who is focused solely on the South West. 


We will exist to help the people of the South West live meaningful lives, to get the most out of the place that they love hyphen and put the most back in to support the local economy. Our customers will also be our members hyphen meaning local people get a vote and a voice in everything that we do. 


By building real relationships, focusing on helping individuals, families, SME’s and social enterprises to thrive, committing to branches and mirroring that experience through mobile and online technology. We aim to ‘Rediscover Real Banking For All’. 


I'm through all our work, we understand our role in promoting sustainable practices, helping the area transition to a carbon neutral economy. 


We aim to be your dedicated West Country bank.


We are South West Mutual. 

Our Logo - The Pebbles

Our Logo - The Pebbles

Our Logo - The Pebbles

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The South West Mutual logo takes its inspiration from a collection of pebbles - referencing the majestic coastline that surrounds the West Country. Assembled in the formation of the four counties we aim to serve. 

Our Colours

Our Logo - The Pebbles

Our Logo - The Pebbles

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South West Mutuals colour palette is inspired by the regions expansive countryside, with the core expression of the brand being 'West Country Green' for logo and typographic elements, with a range of background colours to bring to life the Pebbles logo and create varied and expressive brand materials. 

Our Photography

Our Logo - The Pebbles

Our Photography

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To reflect our values as a community focused business, our brand photography should always show people, first and foremost, situated within the iconic and expansive terrain of the four counties we serve.